25.9.12
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EXPIRED ON MAY 1, 2024 This credential is expired. The credential holder must take and pass the requisite professional development and/or industry-based examination to reinstate credential. Contact an advisor for assistance at ce@broward.edu

Digital Marketing

The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Skills / Knowledge

  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimization
  • Conversion Rate Optimization
  • Mobile Marketing
  • Web Analytics
  • Paid Search (PPC)

Issued on

May 1, 2023

Expired on

May 1, 2024

Evidence